With the addition of Burger King, TPS Engage has now helped brands easily access inventory on 3 different continents

Our mission has always been to bring the ease of access, dynamic settings and transparency that online advertising has to the offline world. More specifically, to Digital Out of Home.

This is, of course, a simple enough statement, but a challenge when it comes to implementation.

In the past years, we’ve had tremendous success on our journey and we wanted to take this moment to thank some of international clients, brands and business that used TPS Engage to take their message international.

With their help, we’ve had cross border campaigns in Europe, Asia and the US.

Since TPS Engage has access to over 60.000 screens in 25 countries, we are now one step closer to making Digital Out of Home simpler to access, more affordable and measurable.

In addition to Burger King in the UK, we’ve helped international companies book inventory in Times Square and Seoul on some of the largest and most visible DOOH screens.


CASE STUDY: Using TPS Engage to generate up to +54% revenue per month per digital billboard

In case you’re new here, let us introduce ourselves: TPS Engage is a software solution for Digital Out of Home (DOOH) that allows companies to execute dynamic advertising (using public, proprietary or client data) on digital screens and offers enhanced analytics in order to track and improve performance.

TPS Engage is a Techstars company and with offices in New York, Seoul, Dubai and Bucharest.

As many people in the DOOH industry know, the ramp up process in this industry is extremely long. A good way to shorten this is to provide technology both to network operators and advertisers, which is exactly what we specialise in.

For network operators: comprehensive analytics and cameras that can offer real time data such as demographics and more

For advertisers: custom dynamic deliveryeasy planning, minimum 1 hour buy in and comprehensive analytics

As we currently work with over 100.000 digital screens in 25 countries, focusing on unsold inventory, we wanted to showcase some of the benefits of networks working directly with TPS Engage.

Looking at outdoor digital billboards, we first wanted to look at some international benchmarks. In Outfront Media’s 2018 earnings call, they reported having 1015 digital billboards and averaging $13,760 revenue per screen, a very slight increase compared to 2017 (source).

Outfront Media ’18 Earnings

Our model is entirely different, since we do not own any screens, but simply use technology to enhance the performance of DOOH. Interesting enough, when comparing our average results for a network that worked with us to those of Outfront Media, we saw a huge difference:

Simply put, we saw a 54% increase in average monthly revenue per digital billboard for one of our partner networks a few months after they added our tech stack — which comes at no cost.

We know, it seems too good to be true. So we went deeper. Our analysis showed there are 3 key factors that contributed to the high revenue per screen:

· Crowd personalisation to increase ad efficiency (our solution focuses on making sure you serve the right message at, the right time, to the right audience)

· Real time data & custom integration with client data (making performance much easier to measure)

· Minimum 1 hour buy in (making the medium available to SMBs and other small players who can use part of their digital budgets on DOOH)

Interesting enough, over 50% of our clients have never advertised on outdoor (digital or classic) before. This is where the real opportunity is, not going after the classic “outdoor budget”, but offering complex, yet easy to use solutions, to clients which are more performance based. These advertisers are willing to use any channel as long as its impact and efficiency is measurable and scalable.

If you’re a network trying to diversify your revenue streams, we’d love to help — our model offers you all the tech and none of the financial risk.

If you’re an advertiser trying to get better (or at least measurable) results from your campaigns, keep in mind that online advertising isn’t the only channel that offers metrics and analytics anymore.

You’d be surprised how well diversifying channels can work for your brand, all you need is the right know how and technology to be able to spend smart and track your results.


TPS Engage partners with Korea’s largest ERP provider — CY, INC.

CY, INCis a subsidiary company part of BSG Partners, which has been providing results oriented SAP solutions for the past 18 years in South Korea and abroad.

CY, INC. offers turnkey integrated solutions for ERP as well as other complex IT integrations for large scale enterprises. CY’s solutions have been applied for clients such as Samsung, Hyunday, LG, Hanwha Group, AmoraPacific and more.

Through the partnership with TPS Engage, both companies are able to expand their portfolio and offer client’s an easy way to integrate their own data within Digital Out of Home campaigns in Korea and abroad.

“Being data driven in today’s world is not an option anymore, it’s mandatory. However, just having access to data is rarely enough — it’s just as important how you put that data to use in real time, unless you’re in the library or data collection business. Our partnership with CY INC. allows us to do exactly that for our common clients, apply their data expertise to real world scenarios and optimise their offline presence through the use of Digital Out of Home” said Matei Psatta, TPS Engage CMO.

“Clients are demanding more and more from their IT partners. They expect and should receive an integrated solution that is easy to deploy, can work in multiple scenarios and solves more than one specific problem. Our SAAS model allows us to offer this to any client in the world and the partnership with TPS Engage means that we can solve another important problem — marketing accountability and efficiency in the offline world” said Suhwan Jung, CY, INC. Sales Representative.

The joint solution is currently being piloted in South Korea.


Flash update: consolidating our presence in Canada through SQREEN’s digital signage network

Sqreen Digital is one of the fastest expanding networks in the Greater Toronto Area, providing over 120 screens in +80 locations such Restobars, Subway and other transit, Malls, Supermarkets and Athletic Centers.

Their network provides unique advertising opportunities in the region, with over 4 million monthly impressions and growing.

The partnership between TPS Engage and Sqreen Digital provides advertisers with two main benefits — simple access to planning and the possibility to automatically deliver dynamic content based on public or own data in order to increase ad recall and performance.

“We’re always thrilled to offer old and new clients alike innovative possibilities to deliver better ads to a more engaged audience. That’s exactly what TPS is helping us do while we provide the vetted inventory in key premium locations and the local know how” said Jake Lupal, Sqreen Digital Vice President.

“Canada and on-premise advertising are a match made in heaven — the appetite for technology and combination of strategically placed inventory already has proven results, we’re just taking it to the next step by providing new possibilities in a world where you need to make sure you’re showing the right message, at the right time to the right people” said Sergiu Gruita, TPS Engage CCO.


TPS Engage and NEPI Rockcastle — Partnership Announcement

NEPI Rockcastle is the leading property investment and development group in CEE, having 56 properties in the region.

 

We are excited to announce that TPS Engage will also sell advertising space on the NRP network of 124 screens, totems and LEDs.

This will ultimately lead to a better solution for advertisers, with the possibility to book on TPS Engage platform. Moreover, the extremely advantageous placement right next to a variety of brick & mortar shops will mean the possibility to A/B test campaigns on Digital Out Of Home and directly link their impact in sales for the first time.

“We’re constantly looking to improve the experience of our clients and tenants, be it through valuable information so their visits is more pleasant or solutions to improve tenants’ sales & marketing efforts. NEPI Rockcastle prides itself with being at the forefront of technology, so partnering with companies like TPS Engage to offer a unique solution to our advertising clients is perfectly in line with our vision for the malls of the future”, said Iulia Mihail, Group Media Sales Manager.

Including NEPI Rockcastle, which will soon be available within our platformTPS Engage has now integrated over half of Romania’s Digital Out Of Home inventory.

Curious to learn more about our partnership with NEPI Rockcastle? Reach out at hello@tpsengage.com.