VIOOH x TPS Engage

VIOOH and TPS Engage announce global partnership to enable performance driven, self-service advertising on JCDecaux inventory

In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the performance driven self-service DOOH Demand Side Platform, have announced a strategic partnership. 

 

The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in top markets around the world such as the US, UK, Germany, Spain, Italy, and more. 

VIOOH x TPS EngageThis marks the first time inventory via the VIOOH platform will be available in a contextual and self-service trading model on a major network-agnostic DSP platform. In addition, the partnership allows advertisers to plan their own performance driven dynamic campaigns using any type of data trigger, such as visual sensors, mobile data or even integrating the advertiser’s own data sources. 

 

In today’s hyper-connected multi-device world, efficient campaigns are becoming increasingly complex and require personalisation, as well as scrutinous A/B testing of messages, contextual placement and visuals. Through partnerships such as these, Digital Out of Home is now offering more performance tools than ever to both traditional OOH advertisers and companies that are just now testing out the channel for their brand. 

 

“Programmatic trading continues to drive strong growth in digital out of home,'' said Jean-Christophe Conti, CEO at VIOOH. “In today’s fast-moving and uncertain climate, providing access to targeted, flexible and measurable digital out of home inventory has never been more vital to delivering effective campaigns. TPS Engage’s self-service offer adds another layer of accessibility to the mix for advertisers and we’re delighted to be partnering with them on a global scale.”

 

“VIOOH is one of the most versatile platforms in the market and through its connection to various networks, including JCDecaux’s coveted inventory, is a cornerstone of tech innovation in the industry. Partners such as them make us hopeful for the future of DOOH and we’re happy we share a common vision in what the ecosystem should look like for both media owners and advertisers” said Bogdan Savonea, TPS Engage CEO. 


Adsquare and TPS Engage partner to offer advertisers more accountability and scalability on running data-driven Digital Out of Home campaigns

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones. 

Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign planning, programmatic DOOH activation, multi- device retargeting, measurement and insights.

Adsquare provides access to millions of points of interest, census data as well as audience data including interests, brand affinities, place visitations and validated demographics that are optimized to outperform industry benchmarks.

The data that Adsquare provides can now be leveraged within TPS Engage’s DOOH DSP that services over 100.000 digital billboards in 25 countries. The TPS Engage open platform will allow customers to plan their campaigns using Adsquare’s data. 

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories, such as retail, FMCG, CPG, automotive and more.

In a post-COVID-19 world, using data for planning OOH campaigns is more important than ever, as it ensures clients are aware of the reality of each market. In addition, TPS Engage empowers brands to deliver dynamic content on Digital Out of Home screens. This has been shown to deliver outstanding results, with multiple studies showing a double digit increase in ad recall, brand equity and memorability. TPS Engage’s own data has linked work done for Samsung to a double digit increase for in-store sales. 

“Data and flexibility are the key drivers of DOOH in 2020. With the COVID-19 pandemic still taking a toll on traditional media buyers, we’ve seen more and more advertisers push for data accountability and planning possibilities for Digital Out of Home. Partnerships like the one we’re announcing today with Adsquare are a huge step forward in transforming the industry into a more data-driven one” said Bogdan Savonea, TPS Engage CEO. 

“The demand for data in OOH has skyrocketed in the past 9 months and we’re thrilled to be working with specialized DSPs such as TPS Engage in order to help the industry fulfill this growing demand. Just like online advertising, OOH now has the possibility to be treated like a more flexible marketing channel - this has been possible through smarter, data-driven solutions.” said Tom Laband, CEO & Co-Founder at Adsquare.

 

Planning dynamic campaigns using TPS Engage’s dynamic possibilities and Adsquare’s data is possible on demand for clients.

 

About Adsquare 

Adsquare is the Real-Time Data Exchange that gives advertisers access to accurate data at scale. The self-service platform has been built mobile- first and enables more relevant campaigns based on audiences and their context. It offers seamless access to multiple data dimensions for more effective targeting, measurement and insights and has been developed with privacy at its core.

Headquartered in Berlin, the company operates worldwide with additional offices in New York, Madrid, London, Paris, Milan and Singapore.

For more information visit www.adsquare.com or contact info@adsquare.com

 

About TPS Engage

TPS Engage is a dynamic self-service DOOH programmatic DSP that works with over 100.000 digital outdoor and indoor screens in 25 countries, with its main offices in New York, Dubai, Seoul and Bucharest. The ad-tech solution allows advertisers to increase Digital Out of Home campaign performance by allowing micro-buying hourly slots and dynamic content to be played based on any type of data trigger (real time sales, demographics, traffic, weather, time of day or even mobile behaviour). For DOOH media owners, TPS Engage provides an opportunity to generate alternative revenue sources by accessing available screen inventory. TPS Engage works directly with clients such as Samsung, P&G, Coca-Cola, Heineken, Uber Eats, Deutsche Telekom, Foodpanda, Jaguar, H&M and more. Read more or create an account by visiting www.tpsengage.com


Using cross-border DOOH micro-buying during COVID-19 lockdowns to deliver 340% more direct leads

The K-Startup Grand Challenge (KSGC) is the main Korean government program dedicated to foreign startups. Active since 2016, over 7.400 international startups have applied to be part of the program, despite the program being notoriously selective, with less than 1% of startups selected to participate. The initiative is organized by the National IT Promotion Agency and funded by the Ministry of SMEs and Startups of South Korea. 

 

Each year, KSGC promotes the program in order to attract the most promising and competitive startups. For the 2020 edition, it faced a unique challenge - how do you convince startups to apply in the middle of the COVID-19 pandemic and, furthermore, convince them to travel to Korea? 

 

In order to build trust with its target audience and boost conversation rate on its geo-targeted online campaigns, KSGC used TPS Engage to buy targeted hourly slots in key locations as part of a pilot project. In order to accurately track the impact of the targeted campaign, it was deployed exclusively in CEE.

The content that ran on the screens was an adapted version of the video running on social media, targeting locations such as subway stations near startup hubs, as well as outdoor screens in both countries near key corporate offices. 

In order to optimise the investment, the ads only ran at key hours, maximising exposure and efficiency while keeping the budget under control. 

 

The objective of the campaign was laser focused - attracting startups to apply to be part of the project. Despite the challenging COVID-19 context, the KSGC pilot project delivered outstanding results, with an average 340% more startups applying from the two countries compared to previous years. 

Creating international targeted campaigns on Digital Out of Home is now easier and more efficient than it has ever been. Studies have shown that strategically adding DOOH to your marketing mix leads to a 37% uplift in effectiveness, while running contextual campaigns based on data triggers leads, on average, to an additional 16% increase in sales. 

 

Find out more about how to efficiently use DOOH in your campaigns - create your account now


MFour and TPS Engage announce partnership to enhance ROI tracking in Digital Out of Home

Gone are the days when Out Of Home was unmeasurable.

Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago.

Companies like MFour take the stakes even higher, allowing you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. Put together with tools that enable dynamic buying and content delivery in the DOOH space, the possibilities are endless.

Imagine being able to leverage mobile technology to measure purchase intent, brand equity or even NPS and see exactly how much a targeted DOOH campaign moved the needle in your favour.

 

Through the unique offering of TPS Engage - a leading programmatic DSP that allows real time dynamic advertising and micro-buying on over 100.000 screens worldwide -  and MFour - the nation’s largest, highest-rated, market research app - clients can now automatically include in-depth market surveys in their Digital Out of Home campaigns in the United States.

 

Having built America’s largest, most engaged mobile panel with 10 million daily consumer journeys, MFour will provide TPS Engage clients with the possibility to track consumer feedback in real-time against any relevant business KPIs, not only awareness or ad recall.

 

“Consumer behavior is changing rapidly. It requires faster, validated research, and to get that, we need to meet consumers where they are...on their smartphones. TPS Engage understands that and we are thrilled to partner with them," said Chris St. Hilaire, MFour CEO.

 

“Actionable data is a core attribute of TPS Engage - without it, we’d have numbers to show in a spreadsheet, but know nothing about what really influenced a brand’s audience. Together with MFour, we’re thrilled to be adding another building block to a future where DOOH reaches its true potential,” said Bogdan Savonea, TPS Engage CEO.

 

The companies are offering their joint services to clients that book new campaigns starting with July 2020. For more information, please contact your MFour or TPS Engage representative.


SpaceAdd and TPS Engage announce a partnership to enable dynamic DOOH campaigns in South Korea

Large SpaceAdd Screen in Seoul Kids’ Cafe

The world of Digital Out of Home is becoming more connected, measurable and dynamic. Media owners with their eyes on the future are preparing their businesses for the new trends that will change the way DOOH is planned and bought.

TPS Engage, the largest cross-border contextual Digital Out of Home marketplace, is thrilled to announce a partnership with SpaceAdd, the leading DOOH media network for premium locations in South Korea.

Through this partnership, the two companies will work together to provide advertisers with global access, making SpaceAdd available inventory easily purchasable from the TPS Engage platform and dynamic planning capabilities, allowing clients to plan & run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales and many more.

In addition, global and local advertisers will be able to book micro-campaigns of as little as 1 hour and efficiently react to the ever changing context in real time.

SpaceAdd Screens in Premium Golf Clubs

“At SpaceAdd, we’ve been able to secure such competitive and unique locations by always providing space owners with additional value through Digital Signage screens. Enhancing this value with a global technology platform like TPS Engage is providing was the next natural step” said Chang Keun Oh, SpaceAdd CEO.

“The DOOH market in Asia and specifically Korea is one of a kind. SpaceAdd manages to combine a unique appetite for expansion by constantly growing their number of screens in key locations with an understanding of technology and the media industry. We’re thrilled to be collaborating and making DOOH better together” said Bogdan Savonea, TPS Engage CEO.

SpaceAdd screens will soon be available in the TPS Engage platform and registered advertisers will be notified of the update once it is live.

Want to chat more about Digital Out of Home opportunities in Asia? Reach out.

About SpaceAdd

SpaceAdd operates almost 10.000 digital screens in niche indoor locations such as premium gyms, golf clubs, kids cafes, beauty centres, libraries, car service centres, restaurants, bars and clubs in South Korea, reaching a monthly audience of over 8.000.000 people.


TPS Engage and Samsung offer an enhanced and personalised retail experience

The news is officially out.

We’re proud to share that, during the last months, we have been working closely with our partners from Samsung to see how their newly reopened Samsung Experience Store could better serve their clients.

One of the most impressive parts of visiting such a concept store is the visual impact. Especially in the case of Samsung, the multitude of digital screens showing beautiful high-resolution images is truly a visual experience.

Most of the time though, the content you see on these screens is either extremely generic, in the hopes of making it relevant to as many people as possible, or simply dedicated to a specific customer category (such as the Samsung A-series).

Our goal was to track in real time what is happening in the store and personalise the content according to the reality of visitors in the shop. All this sounds great, but the true challenge is implementing it in a real life scenario — and we could not have done this without the help of our exclusive partners, omniX labs.

With omniX’s help, we can now know what people are visiting the Samsung Experience Store — this, combined with TPS Engage’s technology, leads to real time customisation. This means that if the store has a higher concentration of women in a certain age range, the content on the screens adapts to products designed for that type of consumer. Obviously, it also shows additional content, but it prioritizes certain messages and visuals.

Dynamic product offering based on store traffic.

Apart from the obvious retail analytics benefit, this allows Samsung to live-test their key messages and check their performance in a real shop, with real people. In time, this will lead to more down to earth messages, less confusion regarding what works and what doesn’t and hopefully, less generic visuals in an attempt to please as much as you can of the crowd. Instead, we will deliver content dynamically to best serve the people who are in proximity of it.

The Samsung Experience Store is the first of its kind to offer this kind of customisation. You can visit it in Baneasa Shopping City in Bucharest, Romania.

Multiple screens that adapt to nearby clients' persona.

How an NGO achieved 2.7x ROI using Digital Out of Home through TPS Engage

Marketing an NGO is difficult.

Budgets are low and expectations are sky high — especially when your target is more than selling a product, it’s helping people. Some things you manage to get for free, but some you have to pay for. When you do have a budget, you need to make sure every dollar you’re paying is bringing back more. And that’s exactly what Hospice did.

Hospice is an international NGO specialised in palliative care. In November 2018, they organised a charitable concert — all the proceedings would go to support the NGO beneficiaries.

Their marketing effort went mostly into online channel such as Facebook and Google. In 2 months, they sold approximately 50% of available tickets, however, the concert was only days away and every unsold ticket meant lost money.

In an attempt to quickly revamp their media strategy, Hospice decided to try Digital Out of Home, more specifically subway station screens. They choose stations where they knew their target audience was in order to use their budget more efficiently. In addition, they kept track of their sales in real time and updated the creative based on the campaign’s performance.

This change made up for a lot of lost ground for Hospice.

With an investment of under 1.000$, they had a ROI of 273% and managed to sell the remaining tickets in just one week. They had a small budget, but decided to use it efficiently and only target places with high affinity towards their message — mostly stations frequented by white collars.

Hospice is a great example of how even small budgets can make a difference when paired with the proper tools.

Quick overview of the campaign below for ease of sharing:


TPS Engage and Uber Eats - Contextual DOOH drives hyper-local food ordering

The food delivery industry is extremely competitive — standing out in today’s busy and fast world is more important than ever.

You only get one chance to capture your potential customer’s attention — delivering an irrelevant message in that valuable moment means wasting one of the biggest asset an advertiser has: people’s attention.

For Uber Eats, proximity delivery is important for two reasons:

1. Showing local restaurants convinces more people to use their service

2. It optimises their logistics and makes orders more affordable

Uber Eats used the TPS Engage dynamic content planning tool to automatically show different call to action messages and restaurants on different screens, based on proximity. In addition, the messages would automatically change to promote lunch or dinner dishes based on time of day.

Curious to see more? The full case study is linked below!


How Green Dental used DOOH to increase appointments and attract new clients

Context

Green Dental is an eco-friendly dental clinic. With an already loyal customer base, they decided to add Digital Out of Home (DOOH) in their marketing mix in order to boost consideration and attract new clients by redirecting a fragment of their online advertising budget. The addition of DOOH proved to yield significant incremental results.

Results

For the period with DOOH campaign active:

· 37% increase in scheduled appointments

· 50% increase of new patients that used the clinic’s services

· 400% increase of website visits

The combination of highly effective hours and clear cut creatives distributed strategically on 57 screens lead to enhanced results and an optimised budget compared to a standard campaign. Green Dental’s ads were running when their impact was the highest.

Strategy & Execution

Green Dental decided to geo-target their demographic through subway screens and premium Digital Out of Home near corporate headquarters, using real time data to optimise budget for high frequency & attention hours.

The creatives clearly showed the benefits of their services and the time limited discount, creating a sense of urgency.


TPS Engage is providing Real Time COVID-19 statistics on DOOH in partnership with local government

The international lockdown caused by the COVID-19 outbreak in the past months has been a rightful cause for global concern. At the same time, it has been a unique show of collaboration, speed and agility from entities or companies that are traditionally extremely lengthy in their decision making process.

The tech sector has worked day and night to provide assistance through their solutions in these uncertain times.

At the same time, government entities have acted with unprecedented swiftness during the coronavirus outbreak. They have been extremely open in implementing cutting edge technology in various fields, from medical to communication, in order to cut the spread of the virus.

In an ongoing situation, communicating the right message to the most exposed audience is vital. Despite traffic going down drastically (up to -70% in some cases), there is still a vital audience that needs to be informed.

TPS Engage is a unique Digital Out Of Home (DOOH) ad-tech company and we’ve humbly done what we could do our part by making communication on DOOH real time and assisting the government in providing updated information to people.

In order to provide real time communication through screens all over the world, we’ve adapted tools we normally use in commercial campaigns to provide real time coronavirus data.

The solution uses TPS Engage’s dynamic content module to automatically update case numbers and statistics based on government sources and show the latest version on DOOH screens where we are integrated. The system works seamlessly with the screen’s normal playlist/schedule directly via its own CMS, making easily deployable on thousands of screens.

Screen in Veranda Mall that is accepting visitors only for essential shopping

“We’re already working with multiple governments to implement this DOOH solution. We’re also offering our solution for free to any government that wants to communicate with people on the streets in real time. Currently, we work with over 100.000 screens all over the US, as well as Europe, Asia and Africa. We’re integrating additional inventory as we speak” said Bogdan Savonea, TPS Engage CEO.

We’re looking forward to a more connected future where governments become more open and responsive to such initiatives — we’ve already received a tremendous number of inquires since making this public.

Stay safe. And even though we’d normally want you on the street, please stay home if you can.