[Case Study] Boss Beauties in honor of International Women’s day

January 10, 2022 |

Boss Beauties is the first NFT collection featured on The New York Stock Exchange and has been providing for the last 10 years, mentorship and scholarships for the next generation of women and girls and building a global community of Gen Z social entrepreneurs, designers, and change-makers.

The ladies over at Boss Beauties were looking to bring awareness to International Women’s Day. With the help of our platform, they stepped up and took over three billboards in New York each one of them praising women for their work, education, and character!

The International Women’s Day ad campaign run by Boss Beauties was set up in just a few hours and ran perfectly. See for yourself below.

 

Boss Beauties ad on Nasdaq billboard in Times Square with TPS Engage

Boss Beauties ad on Nasdaq Tower billboard

 

Boss Beauties ad on Sunglass Hut billboard in Times Square with TPS Engage

Boss Beauties ad on Sunglass Hut billboard

 

Boss Beauties ad on Broadway Plaza billboard in Times Square with TPS Engage

Boss Beauties ad on Broadway Plaza billboard

 

Often overlooked by businesses looking for ways to cut through the clutter and grow their lead flow with simple ROI driven execution at low costs these campaigns can deliver fast double-digit returns on. You don’t have to be a rocket scientist to learn how digital billboards work and you will be really surprised by the amount of people they can influence.

Apart from the impact and reach of the billboards themselves, Boss Beauties amplified their campaign by using shots and videos of the billboards on their own social media channels.

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