Having your ad run on a billboard anywhere in the world has never been easier than now! You could have your campaign ready to play on one of the many famous billboards in the world that you can find on our platform in less than 5 minutes.
How? Read this step-by-step guide and find out how easy it is.
- Create an account
After entering the website click on the “Create Account” button in the top right corner of the homepage.
After you create your account and validate your email address you will be redirected to the dashboard section in which you can create your first campaign. But first, let’s go a bit through the onboarding process. Click on the user button placed in the top right corner of the page and select “Profile”.
Right after that, you will be taken to your profile page where you can complete or edit your profile starting with your basic information.
Afterward, you can select from the left menu under “Basic Info” the “Organization” option, where you can edit and update your address and company information.
Then under the “Organization” option in the left menu, go to “Wallet”. Here you can set up your payment method and add one or multiple credit cards.
Under the “Wallet” you can find the “Invoice” option where you will see all your past or current invoices for your campaigns.
And the last tab is the “Notifications” option where you can set the frequency of every event that happens with your campaigns and other related alerts.
After going through the onboarding process, you can go back to the dashboard in which you can click on the Publish item in the menu or on the “Publish your first campaign” button in the page to start your first campaign.
2. Create your first campaign
Doing so will take you to the first step of the ad creation process. Here you will be required to input the name of your campaign (for easy tracking), as well as the industry your client or business is in – this helps us better plan running campaigns so your ad doesn’t run immediately after one falling in the same category.
After you’ve done this and clicked Continue, you’ll be required to select a country and a city from the drop-down menu and filter your screens accordingly.
You can scroll by clicking on the numbers from the zone you are interested in or simply using your mouse wheel/trackpad to zoom in and out.
You have different filters to choose from here. Especially the 3 colored pins that can be selected all at once, or just one of them depending on your preference. The blue pin indicates indoor screens and displays that can be found for example in universities, subway stations, cliniques, etc. The yellow pin filters only for displays mounted on moving vehicles such as cabs, Ubers, or trucks. The green pin is for all screens that are placed outdoors on buildings, malls, and much more.
You also have some tags you can choose from depending on your campaign goals and preferences as shown below.
Once you’ve found a screen (represented as a pin on the map) or location that you are interested in, simply click it to see essential information such as type, available scheduling (hourly or daily), display format, resolution, numbers of screens as well as traffic data.
Once you select your desired location, you’ll see it added on the left side of the screen.
After selecting your screen and clicking “Continue”, you’ll be taken to the Frequency step. The acronym PPH stands for Plays Per Hour, meaning how many times your ad will play every hour for the period you have selected. This affects your final budget, a higher PPH leads to a higher cost, so plan accordingly! Some screens have only one option for plays per hour.
After this step click continue.
Now you’ve reached the Scheduling step. Here you can select in which days and hours your ad will run. Simply click on an available slot in the table according to your preference (day, hour). You can choose multiple slots on different days or weeks if you desire. Based on your selection, the data for your campaign will be updated in the Summary section on the left side. You can see multiple examples below.
In the summary section on the left side of the screen, you will see different stats about your future campaign. Starting with the number of locations, screens, hour slots selected, estimated reach, and total budget. The reach number is an estimation provided by the network that owns the screen, we do not have access to this kind of stats on all screens. But no worries, the estimated reach given by the network is pretty accurate and at the end of your campaign, you will get the real numbers.
After you’ve planned your campaign, you can now upload your visuals, as well as set contextual rules so your ads play in the perfect context. Please keep in mind that the run time for most networks (it will be stated when the case is different) is 10 seconds. You can upload static images (jpeg) or videos (mp4) depending on the screen. The correct resolution for creatives will be displayed in this window.
Note that you cannot continue to the next step if there are no visuals uploaded and you cannot upload images or videos if they do not match the required resolution.
You can click “Add rule” under the Default Visual” to display the list of rules if you would like your ad to run in a context you desire. For example, if you are a brand that sells umbrellas, then you could add the “Rain” rule so that your ad will be triggered only when it rains. Or you can leave the visual with no rules and it will play normally.
This is an example of a simple campaign that has one visual on one screen. You can add up to 3 visuals on the same screen if you want and will be played in a loop.
Here’s how a campaign with dynamic creatives (videos), multiple displays selected, and rules look like.
Once you have your visuals uploaded and rules set (if you want any), click on continue. You’ll see a review of your campaign and once you hit Publish and the campaign is approved, it will start running within the timeframes you have chosen. You can also download your media plan for safekeeping.
*Please note that there is a buffer of 2 days for content approval to ensure timely delivery.
Congratulations! You now know how to create your first campaign! Remember that in the platform there is always someone to support you along the way if you get stuck. By clicking on the chat icon in the down right corner of the page that is always on. You can also see a walkthrough of the tool in this video.
The works we are proud of
How bfound increased search traffic using hourly digital billboards and CPC optimization
TPS Engage & Carrefour – using contextual DOOH to increase in-store sales
Driving search and PPC performance through digital billboards – Fujifilm Instax case study
The GameStop billboard that broke the internet
How Wokyo Noodle Bar increased sales by 54% using digital billboards