Demand Driven Data

April 30, 2020 |

One time integration. Demand-driven results. 

TPS Engage allows data intelligence companies to monetise their data by integrating with TPS Engage and allowing advertisers to use those data sets in order to better plan, track and analyse dynamic DOOH campaigns. By providing access to a global network of DOOH inventory, data partners can generate demand from international markets as long as there is demand for their data sets.

What type of data are we talking about? 

Data for DOOH is mostly location based. However, TPS Engage allows advertisers to plan dynamic DOOH campaigns based on any type of data trigger, from air pollution to real time sales. If an advertiser considers your data sets valuable, they’ll use in their campaigns and you’ll receive a percentage of the total campaign value. Better data, happier clients, bigger revenues for you.

  • Age and Gender of people exposed to location-based DOOH ads
  • Dwell time
  • Consumer profile and behaviour
  • Car type and car traffic
  • Website traffic behaviour
  • Footfall traffic increase
  • Retail or online sales
  • Social Media data such as trending topics or other information
  • Event data (such as concerts and other public gatherings)

These are just a few examples of the type of data TPS Engage works with in order to allow clients to plan dynamic campaigns and correlate campaign performance to actual business results. While TPS Engage is making efforts to standardise data offerings and make them available for any type of client, some of these data sets are only available on demand and based on a bespoke integration.

If you’re a data provider curious about how we can work together, please don’t hesitate to reach out.

case studies

The works we are proud of

How bfound increased search traffic using hourly digital billboards and CPC optimization

TPS Engage & Carrefour – using contextual DOOH to increase in-store sales

Driving search and PPC performance through digital billboards – Fujifilm Instax case study

The GameStop billboard that broke the internet

How Wokyo Noodle Bar increased sales by 54% using digital billboards