Understanding Digital Out of Home (DOOH) key facts and technology

Digital Out of Home (DOOH) means digital billboards. Whether you are familiar with the industry or just now getting into it, it’s important to understand how fast the industry is changing through the adoption of technology.

Who is this channel best for? What type of data can you use and how do you track results? What’s a dynamic campaign?

This whitepaper is meant to be a starting point for companies – both advertisers and media owners – that are just now deep diving into the world of programmatic DOOH and the possibilities of dynamic media on this channel.