The food delivery industry is extremely competitive — standing out in today’s busy and fast world is more important than ever.

You only get one chance to capture your potential customer’s attention — delivering an irrelevant message in that valuable moment means wasting one of the biggest asset an advertiser has: people’s attention.

For Uber Eats, proximity delivery is important for two reasons:

1. Showing local restaurants convinces more people to use their service

2. It optimises their logistics and makes orders more affordable

Uber Eats used the TPS Engage dynamic content planning tool to automatically show different call to action messages and restaurants on different screens, based on proximity. In addition, the messages would automatically change to promote lunch or dinner dishes based on time of day.

Curious to see more? The full case study is linked below!