In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the performance driven self-service DOOH Demand Side Platform, have announced a strategic partnership.
The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in top markets around the world such as the US, UK, Germany, Spain, Italy, and more.
This marks the first time inventory via the VIOOH platform will be available in a contextual and self-service trading model on a major network-agnostic DSP platform. In addition, the partnership allows advertisers to plan their own performance driven dynamic campaigns using any type of data trigger, such as visual sensors, mobile data or even integrating the advertiser’s own data sources.
In today’s hyper-connected multi-device world, efficient campaigns are becoming increasingly complex and require personalisation, as well as scrutinous A/B testing of messages, contextual placement and visuals. Through partnerships such as these, Digital Out of Home is now offering more performance tools than ever to both traditional OOH advertisers and companies that are just now testing out the channel for their brand.
“Programmatic trading continues to drive strong growth in digital out of home,” said Jean-Christophe Conti, CEO at VIOOH. “In today’s fast-moving and uncertain climate, providing access to targeted, flexible and measurable digital out of home inventory has never been more vital to delivering effective campaigns. TPS Engage’s self-service offer adds another layer of accessibility to the mix for advertisers and we’re delighted to be partnering with them on a global scale.”
“VIOOH is one of the most versatile platforms in the market and through its connection to various networks, including JCDecaux’s coveted inventory, is a cornerstone of tech innovation in the industry. Partners such as them make us hopeful for the future of DOOH and we’re happy we share a common vision in what the ecosystem should look like for both media owners and advertisers” said Bogdan Savonea, TPS Engage CEO.
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